In short: UK agencies typically charge £250–£600 a month for Google profile management; US agencies $300–$1,200. Always stay the owner of your profile and avoid anyone who guarantees rankings.
Quotes for local marketing vary wildly, and most agencies don’t publish prices at all. This guide sets out what small businesses in the UK and US are typically quoted in 2026, based on published pricing guides from agencies in each market, and what actually drives the difference.
Typical prices in the UK
- Local SEO and Google profile management, single location: £250 to £600 a month.
- One-off local SEO setup: £500 to £2,000.
- Five-page brochure website: £1,500 to £5,000.
- PPC management: 15 to 20% of ad spend; the median flat fee is around £470 a month.
- Google Ads setup and tracking: £250 to £1,500.
Typical prices in the US
- Google Business Profile management: $300 to $1,200 a month, depending on scope.
- Profile setup and optimisation: $300 to $500 one-time.
- Small business website: $3,000 to $10,000.
- PPC management: 15 to 20% of ad spend.
The sources for these ranges are listed on our sources page. Quotes vary by provider and scope.
What drives the cost
- How much work happens each month. The number of posts, new citations and photo updates, and how quickly reviews get replies.
- Competition. A dentist in central London or Manhattan needs more work than a bakery in a small town.
- Number of locations. Each location has its own profile to run.
- What’s bundled. Website builders, social posting, WhatsApp or review tools, and reporting.
- Where the team is. Agency costs, and so prices, differ a great deal between countries.
Questions to ask any agency
- Will I stay the owner of my Google profile? The answer must be yes. The agency should be a manager, not the owner.
- How do you get reviews? Only from real customers, without incentives. Anything else puts your profile and, in the UK and US, your business at legal risk.
- What exactly happens each month? Posts, citations, photos, review replies: get numbers.
- What will you report, and how often? Calls, direction requests, website clicks and search terms, not just impressions.
- Who does the work, and can I talk to them? A named account manager, and access to someone senior when it matters.
- Can you guarantee a ranking? The right answer is no.
How AUREN AI’s prices compare
We’re headquartered in Kanpur, India, where our costs are lower than a UK or US agency’s, and our prices reflect that. We set each fee roughly 30 to 40% below the typical rate for that level of service. Each client has a named account manager, gets a monthly report, and can reach the founder on WhatsApp.
United Kingdom
| Service | Typical UK market rate | AUREN AI |
|---|---|---|
| Local SEO and Google profile management, single location | £250 – £600 a month | £159 – £389 a month |
| One-off local SEO setup | £500 – £2,000 | from £499 |
| Five-page brochure website | £1,500 – £5,000 | from £1,999 |
| PPC management fee | 15 – 20% of spend; median flat fee £470 | 12%, minimum £299 |
| Google Ads setup and tracking | £250 – £1,500 | £299 |
Market ranges are taken from 2026 pricing guides published by agencies in the UK, listed on our sources page. Quotes vary by provider and scope.
United States
| Service | Typical US market rate | AUREN AI |
|---|---|---|
| Google Business Profile management | $300 – $1,200 a month, by scope | $199 – $579 a month |
| Profile setup and optimisation | $300 – $500 one-time | $249 |
| Small business website | $3,000 – $10,000 | from $1,899 |
| PPC management fee | 15 – 20% of ad spend | 12%, minimum $399 |
Market ranges are taken from 2026 pricing guides published by agencies in the US, listed on our sources page. Quotes vary by provider and scope.
Full rate cards: UK prices · US prices · India prices.