Guides
How local search works, in plain language.
What we’ve learned running Google profiles for local businesses, written for owners who like to understand what they’re paying for. Every statistic is sourced.
Google vs Instagram: where local customers actually come from
Why Instagram enquiries go quiet, why Google searchers buy, and the order a local business should invest in the two, with the research behind each claim.
Read the guideHow to get more Google reviews without breaking the rules
What Google and the law allow when asking for reviews, what gets profiles penalised, and a simple system to grow genuine reviews and reply to every one.
Read the guideThe Google Business Profile checklist: 15 things to fix this week
A practical, owner-friendly checklist for a complete Google Business Profile: name, categories, hours, photos, posts, reviews, citations and the report to check monthly.
Read the guideHow to rank higher on Google Maps: what actually moves the local pack
Google ranks local results on relevance, distance and prominence. What each means, what you can control, the myths that get profiles suspended, and a 90-day plan.
Read the guideMore people are coming to Kanpur. They search before they spend.
Domestic visitors to Kanpur Nagar grew 2.4 times from 2023 to 2025. Where visitors spend, which businesses benefit, and why Google Maps is how they choose.
Read the guideWhat Google Business Profile management costs in 2026, in the UK and US
Typical 2026 prices for Google Business Profile management, local SEO, websites and PPC in the UK and US, and what to ask any agency before you sign.
Read the guideFree Google profile audit
Find out what’s costing you customers.
We’ll check where you rank, who’s above you, and what to fix first. Free, and no obligation.